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Date: March 13th, 2026
Location: Urban Pickleball Club
The ultimate showcase of Austin’s sports scene, bringing pro athletes, and fans together during SXSW for a one-of-a-kind cultural crossover.
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Projected Concurrent Streams
Expected Attendees
From 1-1 soccer with Austin FC to mechanical bullriding with the Austin Gamblers to the marquee "ATX Cup" hosted by the Texas Ranchers, this year's run of show is packed with unforgettable moments.
How we're transforming an N sqft rooftop with six pickleball courts and a small-sided soccer field into a sports festival ground
Learn more about your prospective partners and this year's production team.
Texas Ranchers
Austin Gamblers
Austin FC
SXSW patrons are 50/50 male and female, 74% have avg annual income $100k+, 32% are ultimate decision makers.
Attendees will consist of entrepreneurs and leaders in the sports and marketing space. Rub shoulders and make connections with industry leaders.
An unforgettable live experience, sticky engagement on social posts, and high-velocity distribution
Get Involved in Austin’s Biggest Sports Crossover
This production team has experience producing hundreds of events in Austin over the last five years.
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